Helping teams validate, build and scale products that matter

I started out as a product manager, right in the trenches with teams trying to turn vision into reality. I was the one writing PRDs, adding Jira tickets, debating roadmap priorities, running user interviews, and working with engineers and designers to get features over the line.

From that seat, I learned something important: most teams don’t struggle because of a lack of talent, vision, or effort. The people I worked with were some of the smartest and most committed I’d ever met. But even with all that energy, we often found ourselves spinning.

I clearly remember quarterly roadmapping sessions with founders and leadership that often turned into wish-listing exercises. Features were shipped without enough validation, and growth targets too often took precedence over customer insights.

Living through that tension, the gap between effort and impact, shaped how I see product work. It taught me that success isn’t about working harder or moving faster. It is about finding clarity. And that is ultimately why I started Chovik: to help teams and founders cut through the noise, focus on what truly matters, and build products that don’t just ship but scale.

The product trap I kept seeing

Too many companies treat product management like a checkbox. “We have a PM, we have Jira tickets, we have sprints, so we must be doing product right.” But here’s the thing: process doesn’t equal progress.

What I kept running into, whether with early-stage startups or larger teams, were the same traps:

• Ideas without validation → Building on assumptions instead of evidence.
  
  
• Roadmaps without strategy → Shipping features without knowing how they connect to the bigger picture.
  
  
• Scaling without clarity → Hiring and expanding before product-market fit was strong enough to carry the weight.

These aren’t just tactical missteps. They are real risks, and they can kill a product before it ever has a chance to live.

Why Chovik exists

I started Chovik to be a partner in the messy middle. Not a consultant who drops in with a slide deck and disappears. Someone who can zoom in and out, from the boardroom to the sprint backlog, and help teams untangle the chaos and focus on what really drives impact.

At its core, Chovik exists to:

• Build → Help teams uncover real customer pain points, test early, and turn ideas into validated product strategies.
  
  
• Scale → Guide companies through the transition from product-market fit to repeatable growth, doubling down on what works and cutting what doesn’t.
  
  
• Coach → Empower product leaders and teams through hands-on collaboration, workshops, and mentorship that strengthens product culture for the long term.

It’s not about frameworks for the sake of frameworks. It’s about making practical decisions with clarity, and helping teams see the product from both the 10,000-foot view and the ground level.

When building faster meant slowing down

A founder once asked me to help speed up their roadmap. Their team was working around the clock, but traction was flat. On the surface, it looked like a velocity problem. But when I dug in, the real issue was direction. They were sprinting toward the wrong hill.

So we pressed pause. We validated assumptions. We stopped everything that didn’t make sense and focused on what we knew would work. We cut 60% of the roadmap.

Within months, usage doubled. Not because the team worked harder, but because they were finally building the right things.

That is the kind of shift I want to help more teams make.

A practical framework:  Validate → Build → Scale

To make it less abstract, here is how I often structure engagements:

Validate before building

• Identify assumptions.
• Design lightweight experiments (interviews, prototypes, pilots).
• Measure signal before committing resources.
  
  

Build with intent

• Clarify the product vision and strategy.
• Define outcomes, not just outputs.
• Create a roadmap that acts as a compass, not a feature factory.
  
  

Scale with clarity

• Establish clear success metrics.
• Strengthen team structures (roles, rituals, decision-making).
• Focus on repeatable growth, not one-off wins.

This is a practical loop that helps teams avoid the traps and keep momentum without losing their way.

The human side of product work

As a PM, I learned quickly that product work is never just about products. It’s about people — teams learning to trust each other, founders letting go of assumptions, companies evolving as they grow. 

In one company I worked with, the team understood each other so well that we knew at any point what we were doing and where we were heading. That level of alignment gave us momentum and made the work not just productive but deeply enjoyable. 

Chovik is my way of bringing together everything I’ve learned — the experience, the lesions learned, the playbooks, the energy — to help teams not just survive the product journey, but thrive in it.

At the end of the day, the world doesn’t need more features for the sake of features. It needs products that solve real problems and scale real impact.

If you are a founder, product leader, or team stuck in the messy middle, let’s talk. Chovik exists to help you build, validate, and scale products that matter.

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