Strategic clarity for product success with TELCO CUSTOMER
Problem statement
Telco customer had multiple products in the pipeline, all competing for attention but lacking significant traction. The organization needed clarity on where to focus its resources and which product held the greatest potential.
Solution
Researched and analyzed each product’s market and business viability.
Validated concepts with current and potential customers. Attended an industry conference to gather additional insights and assess potential.
Narrowed down from 5 products to a single standout.
Provided guidance to build and onboard initial customers to the chosen product.
Outcome
Streamlined focus on the most promising product.
Optimized resource allocation for maximum impact.
Successfully attracted new customers to the refined offering.
"We were exploring several product ideas, and Chovik helped us analyse and focus on the products that best suited our business and had real potential, which is what got us traction with new and existing customers."
Alan Murphy
VP Product Engineering
