Problem statement

An undisclosed client struggled with high friction in their mobile user verification flow. Many users abandoned the process before completing onboarding.

Solution

Conducted in-depth user research to identify pain points.

Performed usability testing to pinpoint where users dropped off.

Tweaked UX to streamline verification steps and clarify the onboarding journey.

Outcome

Improved conversion rates by 18% 📈

Achieved a user journey speed 6.2x faster than competitors ⚡